by Henry Corona | Jul 30, 2019 | Advertising Agency, Agency Value, Blog
Agency Value in a Digital World – Purchase Price Structures Over the last 10 years, we have seen the value of agencies with digital business models receive extravagant valuations. And, while strong technology expertise remains a key element of value, digital... by Henry Corona | Aug 11, 2017 | Advertising Agency, Agency Culture, Blog
Advertising agency “culture” is always a lively topic. After all, it’s an intangible element that is difficult to pin down. So, almost anyone’s opinion is valid. It’s an opinion. Nevertheless, the issue comes up whenever two agencies contemplate a... by Henry Corona | May 9, 2017 | Case Studies
Boosting operational, financial and management capabilities for an Advertising & PR Client Operational Establish a timekeeping system that will enable management to evaluate productivity.Institute a more formal process for determining the scope of work for each...