by Henry Corona | Feb 15, 2020 | Advertising Agency, Agency Value, Blog, Small Cap Agency
Most Industry buyers will utilize a form of an EBITDA-Multiple valuation. In the case of small to midsize-cap agencies, they can expect a 3X to 4X Multiple for a baseline valuation. That is, unless there is a valuable point of differentiation. These days, the point of... by Henry Corona | Jan 15, 2020 | Advertising Agency, Blog, Marketing Agency, Small Cap Agency
Last time we alluded to other viable options. What’s viable to one agency owner may not be so for another. Consider an agency network, for example. There are various types. The simplest are the networks which build on one foundation agency and extend into an...