by Henry Corona | Mar 25, 2020 | Advertising Agency, Blog
This is trite, but true. And as global economies pause in a virtual reality, we all wonder about what the future will bring. Every company is going to experience a combination of effects that will challenge them to retool in order to operate profitably under the new... by Henry Corona | Feb 15, 2020 | Advertising Agency, Agency Value, Blog, Small Cap Agency
Most Industry buyers will utilize a form of an EBITDA-Multiple valuation. In the case of small to midsize-cap agencies, they can expect a 3X to 4X Multiple for a baseline valuation. That is, unless there is a valuable point of differentiation. These days, the point of... by Henry Corona | Jan 15, 2020 | Advertising Agency, Blog, Marketing Agency, Small Cap Agency
Last time we alluded to other viable options. What’s viable to one agency owner may not be so for another. Consider an agency network, for example. There are various types. The simplest are the networks which build on one foundation agency and extend into an... by Henry Corona | Dec 30, 2019 | Blog, Marketing Agency
Sample One: A NYC Media agency hired me to assist with the acquisition proposal she received from a diversified marketing and production company. It turned out to be a good fit from the business culture POV. She knew the principals and the key management... by Henry Corona | Jul 30, 2019 | Advertising Agency, Agency Value, Blog
Agency Value in a Digital World – Purchase Price Structures Over the last 10 years, we have seen the value of agencies with digital business models receive extravagant valuations. And, while strong technology expertise remains a key element of value, digital... by Henry Corona | Aug 11, 2017 | Advertising Agency, Agency Culture, Blog
Advertising agency “culture” is always a lively topic. After all, it’s an intangible element that is difficult to pin down. So, almost anyone’s opinion is valid. It’s an opinion. Nevertheless, the issue comes up whenever two agencies contemplate a...