by Henry Corona | Feb 15, 2020 | Advertising Agency, Agency Value, Blog, Small Cap Agency
Most Industry buyers will utilize a form of an EBITDA-Multiple valuation. In the case of small to midsize-cap agencies, they can expect a 3X to 4X Multiple for a baseline valuation. That is, unless there is a valuable point of differentiation. These days, the point of... by Henry Corona | Jul 30, 2019 | Advertising Agency, Agency Value, Blog
Agency Value in a Digital World – Purchase Price Structures Over the last 10 years, we have seen the value of agencies with digital business models receive extravagant valuations. And, while strong technology expertise remains a key element of value, digital...