In addition to managing the merger, acquisition and sale of numerous marketing firms, Mr. Corona has worked as an interim executive officer within advertising agencies, interactive companies and sales companies to provide management guidance in financial operations, new business development, and in general organizational management.
Pinkhaus // Miami, Florida
(an Omnicom Agency)
Business Consultant
Responsible for revising and implementing changes in account management and new business development. Represented the agency in negotiations to affiliate and form joint ventures with other marketing companies and advertising agencies.
OPEN INVITATION // Monterrey, Mexico
(Mexican subsidiary of US-based sales company)
Interim Chief Financial Officer and Chief Operating Officer
Responsible with correcting cash flow problems and establishing cost control policies and procedures, and new management practices during reorganization Successful in eliminating losses, creating positive cash flow, and restructuring the company.
THE COLOMBIAN COFFEE GROWERS ASSOCIATION // Bogota Colombia
Business Consultant
Negotiated to establish a transactional website for the sale — wholesale and retail — of Colombian coffee.
VERIDA INTERNET CORP. // San Francisco, California
Chief Financial Officer
Assisted in the business planning process and developed plans for, and directed the fundraising process. Developed the appropriate financial and marketing underpinnings to support the business plan and prepared financial plans.
Reviewed and supervised accounting personnel in providing procedures, information and systems necessary to maintain proper records and to afford adequate controls and services. Directed the preparation of all financial statements and management reports. Implemented and maintained operating budgets. Directed and coordinated SEC, Federal and State filings.
LUCASFILM LTD // Marin County, California
Finance
In his three years with Lucasfilm, Mr. Corona worked in all facets of the film company’s corporate finance activities including investment management, strategic planning, film 4 distribution, merchandising, and profit participation negotiation and accounting. His film experience includes, Star Wars, The Empire Strikes Back, Return of The Jedi, and Raiders of the Lost Ark. His specific responsibilities included the management of the Company’s $25 million oil and gas investment with Davis Oil, daily cash management, and the management of the bond portfolios for the corporation and its owner.
PANNELL KERR FORSTER // Los Angeles, California
Senior Entertainment Industry Consultant
Mr. Corona’s most notable engagements were conducting the analysis of Film Operations in the $600 million acquisition of 20th Century Fox for Rupert Murdoch’s company, News America, and assisting New Line Cinema in preparation for their initial public stock offering.
THE RAND CORPORATION // Santa Monica, California
Economist
Mr. Corona worked on a series of labor supply / labor demand studies in developing nations throughout the World, and participated in Secret and Top Secret studies for the United States Government.